As part of the acceleration of its ecological transition, the Canal+ group hires Workflowers to do the carbon assessment of its programs.
Canal+ goes green
What’s up with your planet? This is one of the new strategic axes of the Canal+ group, which wants to make environmental issues a priority in its commitments.
The Group has been actively working to reduce its carbon footprint for several years now. One of its objectives is to reduce the carbon impact of video consumption on Canal+ by at least 30% by the end of 2023. At the same time, the group has already implemented ambitious policies: MyCANAL is the first streaming platform with an eco-responsible focus, ecology is a theme integrated into the editorial line and several dramas are eco-produced (Baron noir season 3, Neufs meufs, Ovni(s)…)
The advertising sales house has also participated in the construction of a common reference framework for calculating the carbon footprint of digital campaigns by the SRI (syndicate of internet sales houses) and in the work of the SNPTV (National TV Advertising Union) to move collectively towards a more responsible media ecosystem.
In 2022, the Group has decided to continue its transition by launching its multi-media carbon footprint calculator for TV, Digital, Cinema and Print media, after a POC (Proof Of Concept) carried out with ENGIE and the agency Blue 449. Beyond the calculation, the objective is to break down all the impact-generating parameters on all the phases of the campaign and all the media, from the weight of the advertising copies, to the location of the servers, via the channels, the formats or the sales methods used. CANAL+ Brand Solutions wants to enter into eco-planning solutions, through different campaign optimization parameters and thus identify levers for reducing the carbon footprint.
Workflowers puts its stamp on Canal +’s low carbon strategy
At the same time, CANAL+ Brand Solutions is working on a vast project to measure the carbon footprint of the different types of programs produced and broadcasted on its channels, an audit that will be performed by Workflowers. The objective is to help Canal + to create a map of the content available on their channels, according to their carbon footprint.
This work will allow Canal + to have a clear vision of the programs that emit the most carbon emission, and thus to be part of an ambitious trajectory to reduce its emissions. It will also allow advertisers who wish to do so to take into account the eco-responsible nature of a program in their TV purchases.
The lessons learned from this audit are intended to be shared with the entire industry.
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